Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead may seem like a surprising title since the band was never popular in the sense that The Beatles or U2 were. But the Grateful Dead did have a vast following which they built up without the constant air time and massive chart successes other bands needed. As the internet comes of age and social media marketing moves to the fore, it makes sense to look to real-world outsider marketers like the Grateful Dead. Their example of grass-roots community-building and direct “customer service” is worth exploring — especially now that the internet is geared toward making that approach faster and more practical than ever.

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